Happy New Year! I've come up with three New Year’s Resolutions as we embark on the first few days of 2017. I often don’t bother with resolutions but find goals / schedules / plans in all aspects of life a very useful thing as a self-employed person. So here are three goals for me and my family this year.
G R O W T H
2016 was a major year for me, launching Cram Communication and working for myself for the first time. 2017 has started off with a major bang in the shape of a brand new client whom I am over the moon to be working with. In the last nine months, a lot of my solo stuff has been about content creation and copywriting with a bit of marketing thrown in. This is set to change in 2017 and my goal is to use my marketing experience with clients much more. With ten years of experience executing national marketing campaigns, locally targeted campaigns (ideal for small / local businesses), digital marketing, social media management, material production, brand management and event planning - I’m very excited to put these skills into practice with many more new clients this year.
Keep on jumping about in a room full of other adults
Oh so cliched, but I’m going to keep on with keeping fit. Love the buzz after exercise and love food and wine too much not to do it. Enough said.
Outside play (almost) every day*
My boys love playing outside, but in the dark and cold of the West of Scotland winter I’m definitely guilty of encouraging TV / trashing a room indoors rather than faffing with coats and boots to get them out. This year, I’m going to remind myself of this catchy mantra and spend the five minutes (read: half an hour) it takes to get their shoes on and get them out in the fresh air. They don’t seem to sleep any better because of it, contrary to what is bandied about to new parents, but they do get a lot out of it and I get to keep inside tidier - wins all round.
*I’m considering trademarking this phrase and building a huge outside version of a softplay somewhere in Scotland to make my fortune. Am not great with kids though (yes, I know I have my own) so should maybe stick to the marketing.
What do you think of New Year's Resolutions? Do they set us up to fail, or give an opportunity to set new goals and ambitions?